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Copywriter | Marketing Strategist | Mentor
Robby Luyken
Copywriter | Marketing Strategist | Mentor
Robby Luyken
(Aspiring) entrepreneurs looking to turn their ideas & dreams into revenue through copywriting? Sign up for copywriting & marketing wisdom sent straight to your smartphone.
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About Robby Luyken...
Since 2018, I’ve helped personal brands, coaches, and online stores write copy that brings in more revenue and grows their audience. I’ve built launch plans, written sales copy, and created marketing systems that drive real results.
But it didn’t start that way. I was 18 when I began selling random products on bol.com (the Dutch version of Amazon)…
I learned about sales, persuasion, and online business the hard way — through trial, error, buying a lot of coaching programs, and a lot of Googling.
That curiosity led me to copywriting. Then freelancing. Then, consulting for top personal brands. And after a few years, I became a trusted advisor to leading experts and ranked in the top 3% of marketers on Upwork.
Today, I write high-converting copy for multiple 8- and 9-figure coaches and creators. I’m proud to mentor inside the Copy Posse — one of the world’s leading copywriting communities, founded by Alex Cattoni.
And I’m the founder of Founding Friends Academy — a step-by-step program and community that helps beginners turn their skills into a profitable freelance business.
My mission? To help entrepreneurs and creators turn their ideas into powerful words — and build a business they’re proud of.
About Robby Luyken...
Since 2018, I’ve helped personal brands, coaches, and online stores write copy that brings in more revenue and grows their audience.
I’ve built launch plans, written sales copy, and created marketing systems that drive real results.
But it didn’t start that way. I was 18 when I began selling random products on bol.com (the Dutch version of Amazon)…
I learned about sales, persuasion, and online business the hard way — through trial, error, buying a lot of coaching programs (Including Sam Ovens & Alex Cattoni), and a lot of Googling.
That curiosity led me to copywriting. Then freelancing. Then, consulting for top personal brands.
After a few years, I became a trusted advisor to leading experts and ranked in the top 3% of marketers on Upwork for over 6 months.
Today, I write high-converting copy for multiple 8- and 9-figure coaches and creators…
I’m proud to mentor inside the Copy Posse — one of the world’s leading copywriting communities, founded by Alex Cattoni.
And I’m the founder of Founding Friends Academy — a step-by-step program and community that helps beginners turn their skills into a profitable freelance business.
My mission? To help entrepreneurs and creators turn their ideas into powerful words — and build a business they’re proud of.
"Wow, thank you so much for sending this over and for creating these samples! I can tell you did your research and really took time to understand our Video Clients Offer and our voice."
"Robby is an experienced copywriter/digital marketing specialist and he helped us tremendously in converting our website from Phoenix to WordPress. The texts he has written are aligned with our beliefs and those of our ideal customer."
Work With Robby
FREE Recources
From swipe files to cheat sheets, I’ve created a collection of free tools to help beginner copywriters take action, improve faster, and build confidence.
If you’re just getting started and want to test the waters.
Check out the free resources and start learning today.
If you’re just getting started and want to test the waters.
Check out the free resources and start learning today.